Just when it seemed like TikTok’s future in the U.S. was heading toward an inevitable showdown, Amazon swooped in with a last-minute bid.
But is this a serious move or just a shot in the dark?
According to reports, Amazon quietly sent a proposal to U.S. officials this week, offering to buy TikTok from its Chinese owner, ByteDance.
The timing? Just days before the app faces an April 5 deadline to divest or risk being banned.
But here’s the catch—insiders say no one’s taking Amazon’s offer too seriously.
Why The Sudden Interest?
TikTok isn’t just a social media giant; it’s a booming e-commerce hub with a marketplace that rivals major retailers.
With over 170 million U.S. users, the app is an advertiser’s dream.
Amazon, which once tried and failed to launch its own short-form video platform, may see TikTok as a golden ticket into this lucrative space.
Meanwhile, other big players like Oracle and AppLovin have also thrown their hats in the ring.
The big question remains—who will walk away with TikTok, and will that be enough to satisfy U.S. regulators?
One thing’s for sure: this saga is far from over.