Donald Trump has introduced a new business venture during his third presidential campaign: this time a line of diamond-encrusted watches.
The “Official Trump Watch Collection” features luxury timepieces, with the most expensive model priced at $100,000 and another model, “Fight Fight Fight,” costing $499.
This launch is the latest in a series of Trump-branded products, including Bibles, sneakers, coins, and even cryptocurrency, as he runs for the third time in the White House.
Sales Profit Trump’s Campaign
The new watches are sold by TheBestWatchesonEarth LLC under a licensing agreement with CIC Ventures LLC, a company that Trump owns.
While the website for these products states that sales do not directly benefit Trump or his campaign.
But the AP reported that the watches are sold through a licensing deal that allows Trump to profit from the use of his name and likeness.
This move comes just 40 days before the 2024 election and weeks after the last debate with Kamala Harris.
The venture does raise questions about monetizing his campaign at a time when Trump has criticized Vice President Kamala Harris for being disconnected from Americans’ economic struggles.