VirtualReality

Amazon Is Using Augmented Reality To Bring More Sales

Usually “try before you buy” has only really applied to shopping in physical shops, but you can now virtually try on digital versions of shoes before you buy them on Amazon. Amazon on Thursday rolled out a new virtual shopping tool that uses augmented reality technology to enable users to try on shoes before they buy them. The feature won’t help users figure out how the shoes fit, but it will give them a sense of what they look like.

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